Fresh Flowers
Our Commitment to Freshness at Blossom Florists, Essex
At Blossom Florists, fresh flowers are more than a product—they’re a promise. From the moment our team selects trusted growers to the instant a bouquet leaves our flower studio, every bloom passes through hands dedicated to excellence. We believe that freshness fuels beauty, and our commitment ensures every vase you display is as vibrant as nature intended.
Tips for Prolonging the Life of Cut Flowers
Keeping flowers vibrant at home is simple with the right routine:
- Change vase water every 2–3 days to prevent bacterial growth.
- Recut stems by 1–2 cm at a slant each time you refresh the water.
- Remove foliage below the waterline to stop decay and blockage.
- Use commercial flower food or a DIY mix (1 tsp sugar + 2 drops bleach per litre of water).
- Position arrangements away from direct sunlight, heat sources, and ripening fruit.
- Keep room temperatures between 15–20 °C—cooler evenings boost vase life.
Common Flower Varieties & Vase Life
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Flower
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Average Vase Life
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Optimal Temperature
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Roses
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5–7 days
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16–18 °C
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Chrysanthemums
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10–14 days
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15–17 °C
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Lilies
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7–10 days
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15–18 °C
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Tulips
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5–7 days
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12–15 °C
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Alstroemeria
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10–14 days
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15–18 °C
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By combining Blossom Florists’ rigorous sourcing and studio practices with these simple care tips, you’ll enjoy fresh, beautiful blooms for as long as possible. If you’d like tailored advice for a specific flower variety or arrangement style, just let us know
Sourcing the Freshest Blooms
Our journey begins with carefully chosen suppliers:
- We partner withcarefully selected local UK suppliers who source flowers internationally.
- We purchase directly from growers, ensuring the lease time between cutting and arriving at your chosen destination
- Each delivery undergoes a rigorous inspection: stem strength, petal integrity, and moisture levels are all checked before acceptance.
By building strong relationships with suppliers, we secure priority picks and the very best varieties for you.
Expert Handling in Our Flower Studio
Once flowers arrive at our Essex Flower studio, we treat them with meticulous care:
- Immediate Conditioning: Stems are recut and placed in clean water to open vascular channels.
- Purification Soaks: Blooms spend time in a mild, pH-balanced solution to eliminate bacteria.
- Temperature Control: Refrigerated storage at 4 °C keeps flowers in dormancy, preserving freshness until design time.
- Ongoing Quality Checks: Daily assessments ensure any underperforming stems are swapped out before arrangements go out.
This hands-on approach guarantees every bouquet is crafted with flowers at their absolute best.
